Creator Science

#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform

Feb 4, 2025

Lara Acosta, a leading creator on LinkedIn, shares her journey in personal branding and storytelling. She introduces her SLAY framework, which has propelled her to immense visibility. Lara discusses the importance of crafting engaging hooks and the evolving trends towards video content on the platform. She also dives into the challenges of balancing quality versus quantity in posts and emphasizes authentic connections over viral trends. Get ready to unlock the secrets to thriving on LinkedIn with her invaluable insights!

58:04

Creator website

Episode guests

Lara Acosta

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Lara Acosta emphasizes the importance of storytelling in personal branding on LinkedIn, using her SLAY framework to engage audiences effectively.

Effective workflow management systems, like Creator HQ in Notion, significantly boost productivity and potential revenue for content creators as their businesses scale.

Despite the rise of video content, text-based posts remain more engaging on LinkedIn, highlighting the platform's focus on professional writing and interaction.

Deep dives

Building Efficient Systems for Content Creation

Creating a successful content-driven business can become overwhelming as it scales, necessitating efficient systems to manage workflow. Systems developed in Notion, such as Creator HQ, can streamline the process of content creation, task management, and team collaboration, ultimately saving time and increasing productivity. By implementing these systems, content creators can not only publish more effectively, but they can also significantly boost their revenue; one user reported nearing $1 million in annual revenue using this approach. This integration of workflows and data in a single platform supports the demands of a growing creator business.

Intro

2min

Crafting Content on LinkedIn

7min

Mastering the Hook for LinkedIn Success

10min

Exploring LinkedIn's Challenges and the Shift to Video Content

5min

Navigating LinkedIn: The Video Dilemma

14min

Balancing Quality and Quantity in LinkedIn Content Creation

2min

Building Authentic Connections on LinkedIn

14min

Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.

In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more.

Full transcript and show notes

Lara's Website / LinkedIn / Instagram / YouTube / Twitter

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