Creator Science #241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
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Feb 4, 2025 
Lara Acosta, a leading creator on LinkedIn, shares her journey in personal branding and storytelling. She introduces her SLAY framework, which has propelled her to immense visibility. Lara discusses the importance of crafting engaging hooks and the evolving trends towards video content on the platform. She also dives into the challenges of balancing quality versus quantity in posts and emphasizes authentic connections over viral trends. Get ready to unlock the secrets to thriving on LinkedIn with her invaluable insights!
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Audience-Focused Content
- Focus on providing value to your audience when creating LinkedIn content.
- Think about relevant keywords and how you can help your audience learn and grow.
Psychographics over Demographics
- Defining your target audience by psychographics (what they want) can be more effective than demographics.
- Lara Acosta's audience shares a desire for growth and a curiosity about the internet, regardless of age.
SLAY Framework
- Use the SLAY framework (Story, Lesson, Action, You) for LinkedIn posts.
- Incorporate a personal story to make even basic information unique to you.
