#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Feb 4, 2025
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Lara Acosta, a leading creator on LinkedIn, shares her journey in personal branding and storytelling. She introduces her SLAY framework, which has propelled her to immense visibility. Lara discusses the importance of crafting engaging hooks and the evolving trends towards video content on the platform. She also dives into the challenges of balancing quality versus quantity in posts and emphasizes authentic connections over viral trends. Get ready to unlock the secrets to thriving on LinkedIn with her invaluable insights!
Lara Acosta emphasizes the importance of storytelling in personal branding on LinkedIn, using her SLAY framework to engage audiences effectively.
Effective workflow management systems, like Creator HQ in Notion, significantly boost productivity and potential revenue for content creators as their businesses scale.
Despite the rise of video content, text-based posts remain more engaging on LinkedIn, highlighting the platform's focus on professional writing and interaction.
Deep dives
Building Efficient Systems for Content Creation
Creating a successful content-driven business can become overwhelming as it scales, necessitating efficient systems to manage workflow. Systems developed in Notion, such as Creator HQ, can streamline the process of content creation, task management, and team collaboration, ultimately saving time and increasing productivity. By implementing these systems, content creators can not only publish more effectively, but they can also significantly boost their revenue; one user reported nearing $1 million in annual revenue using this approach. This integration of workflows and data in a single platform supports the demands of a growing creator business.
Unlocking Growth on LinkedIn Through Storytelling
Effective personal branding on LinkedIn relies heavily on the art of storytelling, which can resonate deeply with a diverse audience. Laura Acosta's Slay framework is pivotal in crafting impactful posts that combine personal anecdotes, useful lessons, and actionable advice, fostering engagement and connection with her audience. By emphasizing storytelling, creators can differentiate their knowledge from others and present it uniquely, making their content memorable and relatable. This approach has led Acosta to generate tens of millions of impressions and establish herself as a top creator on the platform.
The Power of Authentic Engagement
Engaging genuinely with your audience post-publication is crucial in building credibility and fostering relationships on LinkedIn. Laura Acosta dedicates an hour post-publication to reply to comments on her own posts, boosting engagement and helping to create a vibrant community around her content. This strategy underscores the importance of being active within one’s own network, which fosters connections and encourages greater interaction with content. The personal touch of responding can significantly enhance the relationship-building process on platforms where networking is key.
Challenging the Rise of Video Content
While video content has gained immense popularity on social media, particularly on platforms like TikTok and Instagram, it is not necessarily a growth driver for LinkedIn. Laura Acosta argues that text-based content often garners more engagement and is rooted in the traditional culture of LinkedIn, which values writing and professional interaction over video. She noticed through experimentation that postings with images and text yielded better growth outcomes than those focused solely on video, validating that the platform's audience may prefer concise, well-crafted written content. Therefore, creators should focus on leveraging their unique writing abilities rather than feeling pressured to conform to the video trend.
Fine-tuning Your LinkedIn Strategy
To maximize their presence on LinkedIn, creators should prioritize the quality of their profile and posts, ensuring they resonate with their target audience. It is also essential to maintain a consistent posting schedule, ideally aiming for three posts per week to balance quality and quantity without feeling pressured to churn out low-quality content. Personalization in connection requests and interaction with posts can set creators apart, making initial impressions memorable. By fostering an authentic community and understanding the nuances of their audience's preferences, creators can effectively enhance their reach and impact on the platform.
Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.
In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more.
