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14min chapter
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Creator Science
Building Authentic Connections on LinkedIn
This chapter explores the importance of personal engagement from company pages on LinkedIn, emphasizing a conversational approach to foster community trust. It highlights the misconceptions surrounding the platform, particularly the focus on viral content, and stresses the need for genuine interactions over templates and trends. The discussion offers strategies for effective social media engagement, personalized connection requests, and the crafting of meaningful relationships to enhance professional presence.
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