The Knowledge Project with Shane Parrish Estée Lauder: A Success Story (Outliers)
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Mar 11, 2025 This fascinating discussion explores Estée Lauder's incredible rise, showcasing how she transformed homemade cosmetics into a billion-dollar empire. Her relentless passion and innovative marketing challenged industry norms. Learn how rejection fueled her ambition and her strategic choices reshaped perceptions of beauty. From launching during the Great Depression to redefining luxury for women, her journey is a testament to resilience and human insight. This narrative offers inspiration for anyone aiming to make a lasting impact.
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The Galleries Lafayette Incident
- Estée Lauder defied convention to get her products into Galleries Lafayette.
- A spilled perfume bottle's aroma captivated customers, leading to unexpected sales and a legendary success.
Experience over Product
- Product failure is often due to a flawed customer experience, not the product.
- Estée Lauder transformed retail by ensuring customers knew how to use her products, creating dedicated counters.
The Power of "Tell a Woman"
- Estée Lauder revolutionized marketing with her "Tell a Woman" strategy.
- Giving small gifts created a powerful word-of-mouth network, even during the Great Depression.
