

#208
Mentioned in 12 episodes
Estée: A Success Story
Book • 1985
This book is an autobiography by Estée Lauder, the founder of the Estée Lauder Companies.
It recounts her early life, her encounter with her uncle who taught her how to make skin products, and her subsequent journey in building a cosmetics business.
The book covers her business triumphs, high society interactions, and the challenges she faced in expanding her company both domestically and internationally.
It also highlights her innovative marketing techniques, such as intentionally spilling perfume at Harrods to gain customer attention.
The autobiography is a mix of personal reminiscence, business insights, and the tension between her career and family life.
It recounts her early life, her encounter with her uncle who taught her how to make skin products, and her subsequent journey in building a cosmetics business.
The book covers her business triumphs, high society interactions, and the challenges she faced in expanding her company both domestically and internationally.
It also highlights her innovative marketing techniques, such as intentionally spilling perfume at Harrods to gain customer attention.
The autobiography is a mix of personal reminiscence, business insights, and the tension between her career and family life.
Mentioned by
Mentioned in 12 episodes
Mentioned by
David Senra as an example of a driven entrepreneur who successfully integrated family and business life.


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Mentioned by
Shane Parrish as an example of a great salesperson and businesswoman who built a multi-billion dollar empire.


811 snips
Estée Lauder: A Success Story (Outliers)
Mentioned by
David Senra in the context of visualization techniques used by successful individuals, highlighting Estée Lauder's use of visualization.


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