20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Navigating Rebranding Challenges
This chapter explores the hurdles faced during a significant rebranding effort by a new CMO, including internal skepticism about the Meta brand and the struggle for a larger marketing budget. It highlights innovative marketing strategies, experimentation, and varying product successes across different regions, underscoring the value of learning from failures.
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