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20VC: Meta CMO Alex Schultz on The Crucible Moments Scaling Facebook to 1BN Users, Turning Facebook Reels Into a Monetisation Engine, Competing Against TikTok and SNAP, Coming Out in the World of Tech; The Challenges and What Needs to Change
Mar 6, 2023
Alex Schultz, the Chief Marketing Officer at Meta, shares insights on his journey from early digital ventures to scaling Facebook to a billion users. He discusses pivotal lessons on user retention over acquisition and emphasizes the importance of compassionate leadership. Alex also reflects on the evolution of Facebook Reels into a monetization tool and addresses challenges around LGBTQ+ representation in the tech industry, highlighting the significance of authenticity in navigating identity at work.
49:33
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Quick takeaways
- Setting goals that drive growth is crucial for success.
- Analyzing data and user behavior can lead to informed product decisions and drive growth.
Deep dives
The Importance of Setting Winning Goals
Setting goals that put you on a winning path is crucial for success. In the podcast episode, Alex Schulz, CMO and VP of Analytics for Meta (formerly Facebook), emphasizes the significance of setting goals that lead to success. He highlights the need to focus on goals that drive growth, such as increasing the number of activated confirmed registered users rather than just focusing on registered users. He also stresses the importance of learning from failures and iterating on product ideas to achieve desired outcomes.
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