AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
AdExchanger
All Marketing Is Performance Marketing
Apr 2, 2024
Alex Schultz, Meta's CMO, challenges the distinction between brand and performance marketing, advocating for a holistic approach. He shares insights on WhatsApp marketing success, AI advancements, and the challenges of being a CMO in a prominent company. Schultz also discusses skepticism towards the metaverse's marketing appeal and its influence on social interactions.
01:00:04
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- All marketing is performance marketing - brand and performance are intertwined, everything contributes to performance.
- Utilizing analytics drives marketing strategies and decision-making, essential for navigating digital advertising landscape.
Deep dives
AI-Based Solutions for Publishers' Video Strategies
ExCO offers an AI-based yield engine that allows publishers to execute video strategies on their digital pages without upfront costs. The platform includes video management tools and monetization solutions trusted by major publishers like Arena Group and CBSI. By employing machine learning technology, publishers can increase revenue and engage their audiences effectively.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode