AdExchanger All Marketing Is Performance Marketing
Apr 2, 2024
Alex Schultz, Meta's CMO, challenges the distinction between brand and performance marketing, advocating for a holistic approach. He shares insights on WhatsApp marketing success, AI advancements, and the challenges of being a CMO in a prominent company. Schultz also discusses skepticism towards the metaverse's marketing appeal and its influence on social interactions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Journey from High School Website on Paper Planes to Career in Online Marketing
02:14 • 4min
Evolution of Roles in Analytics and Marketing at Meta
05:53 • 21min
WhatsApp Marketing Success and Publisher Video Challenges
26:41 • 5min
Navigating Concerns and Advancements in AI Marketing
31:31 • 22min
Navigating Challenges as a CMO of a Prominent Company
53:52 • 2min
Exploring Skepticism and Influence of Metaverse on Social Interactions
55:47 • 4min