AdExchanger

Elina Vilk, President and Chief Business Officer of David's Bridal, discusses the company's transition into an AI-driven tech powerhouse. She highlights the launch of Pearl Planner, which simplifies wedding planning by leveraging personalized AI experiences. The conversation dives into modern marketing strategies tailored for brides, the impact of social media, and the importance of maintaining individuality amidst evolving wedding trends. Elina emphasizes how technology is reshaping the bridal shopping experience to better meet diverse customer needs.

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.

Peter Liguori, executive chairman of VideoAmp and former CEO of FX Networks, dives into the evolving landscape of advertising measurement. He passionately critiques the over-reliance on Nielsen, advocating for a diverse data approach to enhance effectiveness. In discussing linear television's future, he highlights sports' pivotal role in attracting audiences. Liguori also shares insights on how global soap operas unexpectedly influence viewership trends, emphasizing the importance of innovation and data-driven strategies in a rapidly changing media environment.

Tim Vanderhook, CEO and co-founder of Viant, shares insights from his extensive media experience. He discusses Viant's recent acquisitions, including IRIS.TV and lockr, and how they enhance ad tech. Vanderhook reflects on the nostalgic legacy of MySpace and the evolving landscape of advertising with AI's role in programmatic strategies. He emphasizes the need for creativity over retargeting and critiques data analytics approaches. The conversation also highlights challenges in the Connected TV arena and the importance of adapting to digital marketing's rapid changes.

Lindsey Edwards, VP of Product Management at LinkedIn, dives into the platform's bold investment in video content, including the exciting launch of CTV ads and a creator revenue-sharing program. She highlights LinkedIn's first-ever NewFronts presentation, focusing on innovative approaches to user engagement. The conversation explores the challenges of adapting to video formats, the impact of AI on advertising, and strategies for incentivizing creators while ensuring professional integrity in marketing messaging. Prepare for insights into the evolution of LinkedIn as a dynamic B2B streaming hub!

Erin Foxworthy, Global Industry Go-To-Market Lead at Snowflake, shares insights on harnessing data gravity for effective marketing. She discusses the transformation of SaaS applications and their pivotal role in digital advertising. Erin emphasizes the shift to first-party data and the need for clarity in navigating complex ad tech landscapes. Additionally, she explores challenges in becoming data-driven while integrating AI into marketing operations, advocating for actionable insights over sheer data volume.

In this discussion, Julian Runge, an Assistant Professor of Marketing at Northwestern University, delves into the flawed landscape of marketing measurement. He highlights the importance of effective communication and the need for true experimentation, especially within gaming as a consumer engagement tool. Runge critiques current measurement challenges, emphasizing the integration of behavioral economics to understand consumer behavior. He advocates for traditional marketing approaches to evolve by embracing innovative data insights and experimenting for better audience engagement.