AdExchanger

DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which describes itself as an end-to-end platform.

Amanda Martin, the Chief Revenue Officer of Mediavine, dives into the challenges and opportunities for publishers amidst the rise of generative AI. She discusses how AI reshapes discoverability and traffic, urging publishers to adapt their monetization strategies. The conversation highlights the importance of trust and collaboration between publishers and buyers, as well as maintaining quality standards in AI-generated content. Martin emphasizes the need for innovation in the face of evolving user interactions and privacy regulations, advocating for sustainable economic models in digital media.

Madan Bharadwaj, founder of M Squared, is an ad measurement expert specializing in advanced marketing attribution solutions. He debunks the myth of a simple attribution button, emphasizing the complexity of ad measurement. Madan shares insights from his journey in analytics, highlights the persistence of last click attribution, and explores how AI is reshaping measurement practices. He humorously navigates buzzwords, proposing cocktail names inspired by industry terms, underscoring the need for clarity in marketing communications.

In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Elina Vilk, President and Chief Business Officer of David's Bridal, discusses the company's transition into an AI-driven tech powerhouse. She highlights the launch of Pearl Planner, which simplifies wedding planning by leveraging personalized AI experiences. The conversation dives into modern marketing strategies tailored for brides, the impact of social media, and the importance of maintaining individuality amidst evolving wedding trends. Elina emphasizes how technology is reshaping the bridal shopping experience to better meet diverse customer needs.

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.