AdExchanger

Jeff Cohen, former principal evangelist at Amazon Ads and now chief business development officer at Skai, discusses the dynamic state of retail media and AI. He shares insights on how brands are rethinking strategies for the AI era, emphasizing the importance of data integration. Jeff also delves into the concept of agentic commerce and the balance marketers need between current operations and future innovations. He highlights retail media growth trends and the significance of upper-funnel investments in driving holistic brand impact.

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality," he says.

Geoffrey Manne, a leading antitrust scholar and founder of the International Center for Law and Economics, dives into the complexities of Google's advertising tech monopoly. He discusses the historical success of forced divestitures and the implications of potential remedies for competition. Manne explores how market definitions affect legal outcomes and critiques the recent courtroom strategies. He also addresses the intricate balance between publisher and advertiser interests, forecasting the likelihood of structural divestitures versus tailored remedies.

In this engaging conversation, Alex Sherman, founder and CEO of Bluefish and former head of PromoteIQ, shares insights on the radical shift towards AI in marketing. He explains how brands can maintain control in AI-driven search landscapes by curating the content they feed to models. Alex discusses the vital need for rethinking marketing technology and the risks associated with AI, while providing practical steps for brands to optimize their online presence and protect their reputations against model inaccuracies.

As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she's analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic's unique origin story, from astronaut hopeful to chief marketer.

Joanna Drews, CEO of HyphaMetrics, navigates the complex world of media measurement and shares her journey from market research to leading a groundbreaking startup. She opens up about her legal battle with Nielsen and the impact of their recent jury trial win. Joanna passionately discusses the importance of understanding market research panels and transforming unmeasurable data into actionable insights. Additionally, she highlights the collaborations that bolster data accuracy and reflect on the resilience needed to thrive in a competitive landscape.