AdExchanger

Lindsey Edwards, VP of Product Management at LinkedIn, dives into the platform's bold investment in video content, including the exciting launch of CTV ads and a creator revenue-sharing program. She highlights LinkedIn's first-ever NewFronts presentation, focusing on innovative approaches to user engagement. The conversation explores the challenges of adapting to video formats, the impact of AI on advertising, and strategies for incentivizing creators while ensuring professional integrity in marketing messaging. Prepare for insights into the evolution of LinkedIn as a dynamic B2B streaming hub!

Erin Foxworthy, Global Industry Go-To-Market Lead at Snowflake, shares insights on harnessing data gravity for effective marketing. She discusses the transformation of SaaS applications and their pivotal role in digital advertising. Erin emphasizes the shift to first-party data and the need for clarity in navigating complex ad tech landscapes. Additionally, she explores challenges in becoming data-driven while integrating AI into marketing operations, advocating for actionable insights over sheer data volume.

In this discussion, Julian Runge, an Assistant Professor of Marketing at Northwestern University, delves into the flawed landscape of marketing measurement. He highlights the importance of effective communication and the need for true experimentation, especially within gaming as a consumer engagement tool. Runge critiques current measurement challenges, emphasizing the integration of behavioral economics to understand consumer behavior. He advocates for traditional marketing approaches to evolve by embracing innovative data insights and experimenting for better audience engagement.

Erez Levin, Principal at Emet Advisory and former Google strategist, argues for a shift in digital advertising from outcome-based metrics to valuing media quality signals like attention. He discusses the implications of the Google ad tech monopoly ruling and its impact on traditional cookie advertising. The conversation emphasizes the ethical dilemmas in Google's practices and the need for the industry to adopt clearer metrics that prioritize quality over quantity, ushering in a more accountable advertising landscape.

Rock Kladnik, CEO of Flat Circle, leads a dynamic discussion on the challenges e-commerce brands face in today's chaotic advertising landscape. He shares insights on the impact of tariffs and changing platforms like Meta and Temu. Rock emphasizes the necessity for innovative, multi-channel marketing strategies and accurate customer acquisition measurement. He highlights the rise of TikTok and other platforms, scrutinizing their engagement tactics. The conversation dives into Amazon’s challenges in Europe and evolving consumer behaviors ahead of key shopping events like Black Friday.

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

Cecilia Dones, founder and chief data officer of Three Standard Deviations, dives into the nuanced role of AI in marketing. She emphasizes that AI isn't a quick fix but rather a complex integration process. Dones shares insights on the importance of ethical practices and courageous leadership in navigating AI's potential pitfalls. The discussion also highlights how insights from diverse industries can enhance marketing strategies and the need for human oversight to ensure technology aligns with human needs. A playful nod to her dance background adds a personal touch.

David Jones, CEO of The Brandtech Group, is a trailblazer in marketing tech with a passion for generative AI. He shares how AI can revolutionize every aspect of marketing, making it quicker and cheaper. Expect bold opinions as he contrasts the efficiency of machines with traditional creative roles. Jones also touches on his impressive journey from becoming the youngest global CEO to his philanthropic work, emphasizing the balance between innovation and human creativity in the ever-evolving advertising landscape.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.