AdExchanger

Cecilia Dones, founder and chief data officer of Three Standard Deviations, dives into the nuanced role of AI in marketing. She emphasizes that AI isn't a quick fix but rather a complex integration process. Dones shares insights on the importance of ethical practices and courageous leadership in navigating AI's potential pitfalls. The discussion also highlights how insights from diverse industries can enhance marketing strategies and the need for human oversight to ensure technology aligns with human needs. A playful nod to her dance background adds a personal touch.

David Jones, CEO of The Brandtech Group, is a trailblazer in marketing tech with a passion for generative AI. He shares how AI can revolutionize every aspect of marketing, making it quicker and cheaper. Expect bold opinions as he contrasts the efficiency of machines with traditional creative roles. Jones also touches on his impressive journey from becoming the youngest global CEO to his philanthropic work, emphasizing the balance between innovation and human creativity in the ever-evolving advertising landscape.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

Marilois Snowman, CEO and founding partner of Mediastruction, shares her expertise in media planning and buying for mid-size brands. She discusses how AI is revolutionizing media buying and the ongoing challenges of measuring true ROI. Marilois reflects on the journey of building an innovative agency while navigating the complexities of data privacy. The conversation also touches on the dark side of digital advertising, emphasizing the need for ethical practices and quality over quantity in media strategies.

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

Anastasia Leng, CEO and founder of CreativeX, discusses the pivotal role of creative data in driving sales lift, revealing how overlooked creative assets can lead to inefficiencies. She shares insights on navigating AI risks in advertising, including a humorous blunder linking a children's product to an inappropriate site. Leng also emphasizes the need for diversity and inclusion in marketing, reflecting on how AI can perpetuate biases. Overall, she advocates for better collaboration in utilizing creative resources to align with brand goals.

In this discussion, Maor Sadra, CEO and co-founder of INCRMNTAL, shares his insights on the pitfalls of marketing mix modeling in overcoming signal loss. He emphasizes the challenges of measuring incrementality in a cookie-less world and critiques outdated attribution methods. The conversation also explores the impact of AI on data privacy and personalization in advertising. Additionally, Sadra reflects on the profound effects of current global conflicts on both personal and business spheres, highlighting the resilience required in today’s marketing landscape.

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.