AdExchanger When AI Meets Media Quality
Jul 23, 2025
Amanda Martin, the Chief Revenue Officer of Mediavine, dives into the challenges and opportunities for publishers amidst the rise of generative AI. She discusses how AI reshapes discoverability and traffic, urging publishers to adapt their monetization strategies. The conversation highlights the importance of trust and collaboration between publishers and buyers, as well as maintaining quality standards in AI-generated content. Martin emphasizes the need for innovation in the face of evolving user interactions and privacy regulations, advocating for sustainable economic models in digital media.
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Amanda's Career Shift to Sell Side
- Amanda Martin transitioned from the buy side to the sell side in programmatic advertising to support independent content creators.
- She leverages her understanding of both buyers' and sellers' needs to help publishers monetize effectively.
Buyers and Publishers Misunderstand Each Other
- Buyers often underestimate how much control publishers actually have in ad ecosystems.
- Publishers may not fully appreciate the demands buyers face in meeting KPIs and reaching the right audience.
Human Content Builds Trust Over AI
- AI is changing how people discover and create content but human-generated content builds more trust.
- AI should aid content creation, not replace the human quality that builds audience confidence.