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When AI Meets Media Quality

AdExchanger

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Navigating AI's Impact on Media and Publishers

This chapter examines how AI is revolutionizing content interaction and media consumption, shifting users from traditional searches to conversational discovery methods. It discusses the challenges publishers face, including declining traffic due to AI technologies and web scraping, while advocating for sustainable economic models for content creators. The conversation also emphasizes the need for innovation and adaptability as the media landscape evolves amidst privacy regulations and AI's dual role as both a tool and a challenge.

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