Amanda Martin

Amanda Martin, Chief Revenue Officer at Mediavine and a leading expert in publisher monetization, delves into the challenges facing publishers today. As AI disrupts content discovery, she discusses strategies for adapting, including blocking AI crawlers to negotiate commercial partnerships. Amanda highlights the importance of diversifying traffic sources beyond Google and compares pay-to-crawl models to streaming services' shifts. She also covers the complexities of programmatic advertising and the evolving monetization landscape.

Amanda Martin, the Chief Revenue Officer of Mediavine, dives into the challenges and opportunities for publishers amidst the rise of generative AI. She discusses how AI reshapes discoverability and traffic, urging publishers to adapt their monetization strategies. The conversation highlights the importance of trust and collaboration between publishers and buyers, as well as maintaining quality standards in AI-generated content. Martin emphasizes the need for innovation in the face of evolving user interactions and privacy regulations, advocating for sustainable economic models in digital media.