AdExchanger

Erez Levin, Principal at Emet Advisory and former Google strategist, argues for a shift in digital advertising from outcome-based metrics to valuing media quality signals like attention. He discusses the implications of the Google ad tech monopoly ruling and its impact on traditional cookie advertising. The conversation emphasizes the ethical dilemmas in Google's practices and the need for the industry to adopt clearer metrics that prioritize quality over quantity, ushering in a more accountable advertising landscape.

Rock Kladnik, CEO of Flat Circle, leads a dynamic discussion on the challenges e-commerce brands face in today's chaotic advertising landscape. He shares insights on the impact of tariffs and changing platforms like Meta and Temu. Rock emphasizes the necessity for innovative, multi-channel marketing strategies and accurate customer acquisition measurement. He highlights the rise of TikTok and other platforms, scrutinizing their engagement tactics. The conversation dives into Amazon’s challenges in Europe and evolving consumer behaviors ahead of key shopping events like Black Friday.

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

Cecilia Dones, founder and chief data officer of Three Standard Deviations, dives into the nuanced role of AI in marketing. She emphasizes that AI isn't a quick fix but rather a complex integration process. Dones shares insights on the importance of ethical practices and courageous leadership in navigating AI's potential pitfalls. The discussion also highlights how insights from diverse industries can enhance marketing strategies and the need for human oversight to ensure technology aligns with human needs. A playful nod to her dance background adds a personal touch.

David Jones, CEO of The Brandtech Group, is a trailblazer in marketing tech with a passion for generative AI. He shares how AI can revolutionize every aspect of marketing, making it quicker and cheaper. Expect bold opinions as he contrasts the efficiency of machines with traditional creative roles. Jones also touches on his impressive journey from becoming the youngest global CEO to his philanthropic work, emphasizing the balance between innovation and human creativity in the ever-evolving advertising landscape.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

Marilois Snowman, CEO and founding partner of Mediastruction, shares her expertise in media planning and buying for mid-size brands. She discusses how AI is revolutionizing media buying and the ongoing challenges of measuring true ROI. Marilois reflects on the journey of building an innovative agency while navigating the complexities of data privacy. The conversation also touches on the dark side of digital advertising, emphasizing the need for ethical practices and quality over quantity in media strategies.

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.