AdExchanger

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.

Peter Liguori, executive chairman of VideoAmp and former CEO of FX Networks, dives into the evolving landscape of advertising measurement. He passionately critiques the over-reliance on Nielsen, advocating for a diverse data approach to enhance effectiveness. In discussing linear television's future, he highlights sports' pivotal role in attracting audiences. Liguori also shares insights on how global soap operas unexpectedly influence viewership trends, emphasizing the importance of innovation and data-driven strategies in a rapidly changing media environment.

Tim Vanderhook, CEO and co-founder of Viant, shares insights from his extensive media experience. He discusses Viant's recent acquisitions, including IRIS.TV and lockr, and how they enhance ad tech. Vanderhook reflects on the nostalgic legacy of MySpace and the evolving landscape of advertising with AI's role in programmatic strategies. He emphasizes the need for creativity over retargeting and critiques data analytics approaches. The conversation also highlights challenges in the Connected TV arena and the importance of adapting to digital marketing's rapid changes.

Lindsey Edwards, VP of Product Management at LinkedIn, dives into the platform's bold investment in video content, including the exciting launch of CTV ads and a creator revenue-sharing program. She highlights LinkedIn's first-ever NewFronts presentation, focusing on innovative approaches to user engagement. The conversation explores the challenges of adapting to video formats, the impact of AI on advertising, and strategies for incentivizing creators while ensuring professional integrity in marketing messaging. Prepare for insights into the evolution of LinkedIn as a dynamic B2B streaming hub!

Erin Foxworthy, Global Industry Go-To-Market Lead at Snowflake, shares insights on harnessing data gravity for effective marketing. She discusses the transformation of SaaS applications and their pivotal role in digital advertising. Erin emphasizes the shift to first-party data and the need for clarity in navigating complex ad tech landscapes. Additionally, she explores challenges in becoming data-driven while integrating AI into marketing operations, advocating for actionable insights over sheer data volume.

In this discussion, Julian Runge, an Assistant Professor of Marketing at Northwestern University, delves into the flawed landscape of marketing measurement. He highlights the importance of effective communication and the need for true experimentation, especially within gaming as a consumer engagement tool. Runge critiques current measurement challenges, emphasizing the integration of behavioral economics to understand consumer behavior. He advocates for traditional marketing approaches to evolve by embracing innovative data insights and experimenting for better audience engagement.

Erez Levin, Principal at Emet Advisory and former Google strategist, argues for a shift in digital advertising from outcome-based metrics to valuing media quality signals like attention. He discusses the implications of the Google ad tech monopoly ruling and its impact on traditional cookie advertising. The conversation emphasizes the ethical dilemmas in Google's practices and the need for the industry to adopt clearer metrics that prioritize quality over quantity, ushering in a more accountable advertising landscape.

Rock Kladnik, CEO of Flat Circle, leads a dynamic discussion on the challenges e-commerce brands face in today's chaotic advertising landscape. He shares insights on the impact of tariffs and changing platforms like Meta and Temu. Rock emphasizes the necessity for innovative, multi-channel marketing strategies and accurate customer acquisition measurement. He highlights the rise of TikTok and other platforms, scrutinizing their engagement tactics. The conversation dives into Amazon’s challenges in Europe and evolving consumer behaviors ahead of key shopping events like Black Friday.