AdExchanger The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
Sep 30, 2025
Geoffrey Manne, a leading antitrust scholar and founder of the International Center for Law and Economics, dives into the complexities of Google's advertising tech monopoly. He discusses the historical success of forced divestitures and the implications of potential remedies for competition. Manne explores how market definitions affect legal outcomes and critiques the recent courtroom strategies. He also addresses the intricate balance between publisher and advertiser interests, forecasting the likelihood of structural divestitures versus tailored remedies.
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Fish-Show Hobby Introduces The Economist
- Geoffrey Manne has attended about 85 fish shows, a hobby he mentions at the start of the interview.
- He uses the anecdote to humanize himself before discussing law and economics.
ICLE Bridges Academia And Policy
- Geoffrey Manne founded ICLE to connect law-and-economics scholars with policy and business.
- ICLE focuses on antitrust, privacy, IP and maintains academic independence via diverse funders.
Structural Breakups Often Backfire
- Structural divestitures in conduct cases often fail or harm competition, historically lowering output or raising prices.
- Courts rarely restructure industries because they lack the expertise and divestitures can destroy efficiencies and cross-subsidies.
