Stephan Pretorius, the CTO of WPP, discusses how AI should elevate human intelligence rather than replace it. He emphasizes a people-first approach, arguing that technology enhances roles by simplifying tasks. Pretorius also shares his unconventional journey from aspiring classical musician to a digital media innovator. The conversation touches on AI's impact on creativity, the importance of ethical practices in content generation, and the humorous absurdities of early AI creations, making for an insightful and entertaining discussion.

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

Mike Fisher from GroupM US discusses challenges in measuring shoppable TV ads and the need for testing new ad units with upfront budgets. The podcast covers evolving ad formats like binge ads, pause ads, and choose your own ads, along with affiliate marketing's impact on the consumer journey. GroupM's Add Innovation Accelerator reimagines living room ad formats, balancing standardization and customization while exploring challenges in ad measurement and the rise of pause ads and interactive units.

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.

Advertising measurement consultant Andrew Covato discusses the limitations of last-click attribution and the need for smarter measurement practices in the industry. Topics include incrementality in ad tech, challenges of trust in platform reporting, the failure of Apple's SKAD network, and the evolution of affiliate marketing with Awin.

Andy Monfried, CEO of Lotame, discusses the reinvention of Lotame as a data collaboration platform. Topics include DMP vs. CDP, the shift to first-party data, adaptation to the post-third-party cookies era, and fostering data collaboration and independence at Lotame.