AI Isn’t Something To Fear – Or Rush Into

Cecilia Dones, founder and chief data officer of Three Standard Deviations, dives into the nuanced role of AI in marketing. She emphasizes that AI isn't a quick fix but rather a complex integration process. Dones shares insights on the importance of ethical practices and courageous leadership in navigating AI's potential pitfalls. The discussion also highlights how insights from diverse industries can enhance marketing strategies and the need for human oversight to ensure technology aligns with human needs. A playful nod to her dance background adds a personal touch.