The Power Of Creative Data

Anastasia Leng, CEO and founder of CreativeX, discusses the pivotal role of creative data in driving sales lift, revealing how overlooked creative assets can lead to inefficiencies. She shares insights on navigating AI risks in advertising, including a humorous blunder linking a children's product to an inappropriate site. Leng also emphasizes the need for diversity and inclusion in marketing, reflecting on how AI can perpetuate biases. Overall, she advocates for better collaboration in utilizing creative resources to align with brand goals.