Anastasia Leng

Sean Summers, Chief Marketing Officer of Mercado Libre, shares insights on the company's rapid growth and innovative strategies that led to multiple awards, including the integration of Brene Brown's ideas into marketing. Anastasia Leng, CEO of CreativeX, discusses the effectiveness of influencer marketing and the evolving creator economy. Both guests dive into the transformative power of emotional engagement in branding and the necessity for companies to embrace bravery and adaptability in their marketing approaches, all while maintaining clarity in communication.

Anastasia Leng, formerly of Google and now the founder of Creative X, teams up with Duncan Southgate, Kantar’s Global Creative and Media Lead. They delve into how AI is revolutionizing the measurement of creative effectiveness. Anastasia reveals her journey in building a platform that links creative features to business impact. They discuss the rapid growth of GenAI, the creator economy, and the importance of integrating insights for smarter marketing decisions. Tune in to uncover the future of creative and media synergy in an AI-driven landscape.

Anastasia Leng, CEO and founder of CreativeX, discusses the pivotal role of creative data in driving sales lift, revealing how overlooked creative assets can lead to inefficiencies. She shares insights on navigating AI risks in advertising, including a humorous blunder linking a children's product to an inappropriate site. Leng also emphasizes the need for diversity and inclusion in marketing, reflecting on how AI can perpetuate biases. Overall, she advocates for better collaboration in utilizing creative resources to align with brand goals.