What It Means To Measure ‘True ROI’

Marilois Snowman, CEO and founding partner of Mediastruction, shares her expertise in media planning and buying for mid-size brands. She discusses how AI is revolutionizing media buying and the ongoing challenges of measuring true ROI. Marilois reflects on the journey of building an innovative agency while navigating the complexities of data privacy. The conversation also touches on the dark side of digital advertising, emphasizing the need for ethical practices and quality over quantity in media strategies.