AdExchanger The Science (And Art) Of Scaling Native Ads
Aug 19, 2025
Priti Ohri, CEO and co-founder of Advertible, brings her extensive experience in advertising and ad tech to the discussion. She dives into the complexities of creating scalable native ads, highlighting the necessity of collaboration between teams. The conversation also touches on the evolution of the ad tech landscape, the role of community in fostering inclusivity, and the future of native video advertising. Ohri shares insights on leveraging AI for optimization while balancing privacy concerns, making a case for responsible innovation in the industry.
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Early Media Cash-Handling Story
- Priti Ohri started in media handing out petty cash at MTV Networks and left after a robbery occurred.
- She used that early experience to pivot into ad sales and later product and ad tech roles.
Month In Tuscany With Cash-Only Quirks
- Priti spent a month in Montalcino, Tuscany, working with spotty internet and driving to Siena for co-working.
- She describes charming local quirks like cash-only contracts and needing to find an ATM.
Career As Breadcrumbs To Founding
- Priti followed career 'breadcrumbs' across sales, brand, and data roles to find gaps in ad tech she wanted to solve.
- Each role exposed different needs that ultimately led her toward product and entrepreneurship.