Navigating Concerns and Advancements in AI Marketing

This chapter delves into advertisers' anxieties over AI in marketing, emphasizing the importance of verifying AI performance and ensuring brand safety. It discusses the evolution in understanding AI's operations and the strides made in demystifying the 'black box'. The chapter also touches on the challenges and benefits of experimentation, the shift in measurement models, and the impact of Apple's app tracking transparency framework on advertising strategies.