Benjamin Shapiro, a brand development consultant and host of the MarTech Podcast, shares his journey from a hobbyist podcaster to running a successful podcasting network. He discusses strategies for monetizing content, revealing insights on dynamic ad sales and maintaining creative integrity with sponsorships. Benjamin also emphasizes the importance of audience engagement, leveraging analytics, and balancing self-promotion. His transition into marketing technology highlights the ever-evolving podcast landscape and the significance of community building in the MarTech space.
