The Futur with Chris Do 099 - Side Project Gone Wrong — with Benjamin Shapiro
Sep 21, 2020
Benjamin Shapiro, a brand development consultant and host of the MarTech Podcast, shares his journey from a hobbyist podcaster to running a successful podcasting network. He discusses strategies for monetizing content, revealing insights on dynamic ad sales and maintaining creative integrity with sponsorships. Benjamin also emphasizes the importance of audience engagement, leveraging analytics, and balancing self-promotion. His transition into marketing technology highlights the ever-evolving podcast landscape and the significance of community building in the MarTech space.
AI Snips
Chapters
Transcript
Episode notes
Podcast Growth Strategies
- Grow podcast audiences through organic content, virality, paid promotion, and partnerships.
- Focus on searchability, shareability, and paid advertising within podcast platforms.
Podcast Analytics and Attribution
- Podcast downloads don't equal listens; use tools like PodSites to map IP addresses to MAIDs for accurate listener data.
- This allows for better attribution and higher CPMs by tracking website visits from podcast listeners.
Side Project Success
- Benjamin Shapiro's MarTech podcast started as a side project for lead generation but became his primary business.
- By 11 months, it generated $25,000 in ad revenue, exceeding expectations.