The Marketing Millennials How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
Jul 16, 2025
Vin Matano, Founder of Creatorbuzz, dives into the intricate world of B2B influencer marketing. He emphasizes that the quality of an audience matters more than sheer follower count. Vin shares insights on crafting effective creator briefs, creating engaging content on platforms like LinkedIn, and the importance of genuine relationships. He encourages brands to embrace experimentation and take risks, driving home the point that a strategic approach can turn influencer marketing into a game-changer for B2B companies.
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From Sales to CreatorBuzz Founder
- Vin Matano transitioned from a Martech sales rep to a full-time creator and founder of Creatorbuzz. - He built his personal brand around sales before launching a B2B influencer marketing agency.
What Defines B2B Influencers
- B2B influencers are professionals with followers in specific niches, unlike traditional consumer influencers. - They promote software or services to other businesses rather than consumer products.
Why B2B Influencer Marketing Matters
- Buyers increasingly do 80% of their journey anonymously, reducing ad and sales outreach effectiveness. - Influencer marketing leverages trusted advisors to replace noisy ad targeting causing low reply rates.