How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
The Marketing Millennials
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Crafting Effective B2B Influencer Briefs
This chapter emphasizes the key elements of an effective brief for B2B influencers in marketing, highlighting the necessity for clarity and brevity. It covers various sponsorship types and innovative strategies for enhancing brand visibility, particularly through influencer engagement at events. The discussion also addresses the importance of building strong, trial-based partnerships between brands and creators to foster trust and long-term collaboration.
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