The Marketing Millennials The Truth About Templates | Bathroom Break #67 🚽
Aug 4, 2025
Templates might be more harm than help! Discover why relying on cookie-cutter designs can dull your brand's uniqueness and make your content blend in. The hosts emphasize originality over clichés, discussing how to break free from formulaic thinking. They dive into the power of authenticity in social media and email marketing, proving that a personal touch trumps polished templates. Plus, enjoy some lighthearted banter about AI glasses and the art of podcasting. Time to get creative!
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Avoid Common Canned Templates
- Avoid using canned templates available on platforms since everyone uses them, causing your brand to blend in.
- Instead, mix up your marketing approaches to stand out and maintain engagement over time.
The Novelty Effect on Performance
- Improved performance from new templates often results from the novelty factor, not the template itself.
- Confirmation bias makes teams stick to a working template until it eventually loses effectiveness.
Create Your Own Branded Templates
- Own your branded templates with your brand colors and tone instead of using generic platform templates.
- Customize newsletters or emails so they consistently reflect your brand identity with flexibility for variation.