The Marketing Millennials How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336
Aug 1, 2025
Amanda Natividad, VP of Marketing at SparkToro and creator of 'zero click content,' joins to explore the power of content that requires no clicks to engage audiences. She unveils how to develop a keen marketing taste and why qualitative metrics are vital for success. Amanda shares insights on reverse-engineering content to spark genuine conversations, stressing that true engagement goes beyond vanity metrics. Discover how aligning team definitions of 'good' content can transform your strategy in today's dynamic marketing landscape.
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Develop Taste Through Practice
- Develop marketing taste by practicing both content curation and creation regularly.
- Ask yourself why you like specific content to understand what resonates.
Linkless Posts Gain Reach
- Social platforms suppress posts with links, reducing their reach significantly.
- Posting linkless content maximizes organic visibility and long-term value.
Measure Qualitative Engagement
- Use qualitative KPIs like quality of discussions, comments, and engagement to measure social content success.
- Focus on stimulating conversations and community interaction rather than just clicks.