Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.Learn more about Amanda NatividadFollow Amanda Natividad on TwitterLearn more about SparkToroJoin the Creative Companion Club 🤫Subscribe to Creative CompanionFollow Jay on TwitterFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #63: Jay Acunzo***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Amanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!

Amanda Natividad, an expert in marketing and writing, shares valuable insights on creating unique and engaging content, understanding social media algorithms, and the future of content creation with AI. She emphasizes the importance of being liked rather than just being the best to grow your audience. Amanda also discusses the role of a fractional marketing director and offers tips on using tools like SparkToro for audience research. Don't miss her amusing story of how she got Rand Fishkin to follow her!

👉 Watch this episode on YouTubeMentioned on the episode:SparkTorofollowerwonkEvernoteTo Connect with Amanda Natividad:Website: https://amandanat.com/Twitter: https://twitter.com/amandanatContent Marketing 201: https://maven.com/amandanat/content-marketingThe Menu Newsletter: https://amandanat.com/subscribe/To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsMusic from Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/shortie

Amanda Natividad, VP of Marketing at SparkToro and a former journalist, shares her insights on balancing work and family after returning from parental leave. She discusses the evolving landscape of B2B marketing, emphasizing effective email strategies and optimizing LinkedIn for engagement. Natividad also reflects on career aspirations, the path to a CMO role, and the newfound joy of working as a team of one. Lastly, she highlights the importance of prioritizing happiness over financial gains in today's marketing environment.

Amanda Natividad, VP of Marketing at SparkToro, discusses her return to work after parental leave and the trends she's seen in B2B marketing. They also talk about managing top-of-funnel, rethinking the pursuit of status, strategic email marketing, optimizing LinkedIn strategy, and promoting webinars with standalone value.

Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.

Amanda Natividad, VP of marketing at SparkToro, shares her story of meeting her marketing hero, Rand Fishkin, and discusses the power of personal storytelling, exploring performance and authenticity, being refreshing, and creating meaningful connections through personal experiences.

Amanda Natividad, VP of Marketing at SparkToro, shares insights on collecting meaningful audience insights through social listening and customer interactions. She discusses the impact of Threads and best strategies, emphasizing the importance of understanding user behavior for effective marketing approaches.

Amanda Natividad, a content creator, discusses carving out a role as an individual contributor, research, and growing an online audience. The podcast covers building an online platform, the journey to VP of Marketing at SparkToro, utilizing tools like SparkToro for audience research, building a social media audience, balancing work and content creation, and exploring opportunities for copywriters in content creation.