B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

Feb 4, 2024
Amanda Natividad, VP of Marketing at SparkToro, discusses her return to work after parental leave and the trends she's seen in B2B marketing. They also talk about managing top-of-funnel, rethinking the pursuit of status, strategic email marketing, optimizing LinkedIn strategy, and promoting webinars with standalone value.
49:12

Podcast summary created with Snipd AI

Quick takeaways

  • Effective email strategy is crucial, providing standalone value in promotions and embedding webinar links in blog posts drives higher engagement and sign-ups.
  • Zero-click content on LinkedIn promotes immediate value, building trust with the audience and increasing engagement and conversions.

Deep dives

Email strategy and promoting webinars on LinkedIn

The podcast discusses the importance of having an effective email strategy and promoting webinars on LinkedIn. They emphasize the significance of providing standalone value in email promotions, such as insights, tips, or valuable content, rather than just encouraging people to sign up for webinars without giving anything in return. The host and guest also highlight the benefit of embedding webinar links in blog posts to drive more sign-ups. They stress the value of creating valuable content consistently and then leveraging that trust to promote webinars or other marketing initiatives, resulting in higher engagement and registration rates.

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