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#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

B2B Marketing with Dave Gerhardt

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Promoting Webinars with Standalone Value and Organic Signups

The hosts emphasize the importance of offering valuable insights and advice in webinar promotions, rather than just promoting the event. They also discuss embedding webinar signup links in blog posts as an effective way to increase signups.

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