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#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

B2B Marketing with Dave Gerhardt

CHAPTER

Incentives for people managers and the makeup of marketing at Spark Toro

This chapter explores the issue of incentivizing employees to become people managers and discusses the audience research tool offered by Spark Toro, a B2B SaaS company. The chapter also touches on the company's plans for product relaunch and expansion, as well as their hiring and growth strategy.

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