Content, Briefly

SparkToro: Amanda Natividad on doing things your own way

Mar 25, 2024

Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.

50:04

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Episode guests

Amanda Natividad

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Episode notes

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Quick takeaways

SparkToro's content strategy focuses on original research and deeply personal posts to engage audiences uniquely.

Original research conducted at SparkToro establishes credibility, provides insights for marketers, and sparks meaningful conversations around marketing strategies.

Deep dives

Building a Unique Marketing Approach at Spark Toro

At Spark Toro, the VP of marketing, Amanda Natividad, emphasizes the importance of doing things your own way. The company's content strategy focuses on original research, dining guides, deeply personal posts, and addressing topics that resonate with the audience. While not following the typical SEO-driven content path, Spark Toro's content marketing approach aims to engage audiences with insightful and unique content.

Introduction

3min

Navigating the Evolution of Marketing Strategies with SparkToro

18min

Harnessing the Power of Email Marketing for Small Business Growth

7min

Work Ethic in Small vs Large Companies

5min

Balancing High-Value Work with Low-Value Tasks

3min

Content Marketing Strategy and Personal Branding Evolution

13min

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.

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Timestamps:

00:00 Intro.

03:10 Who is Amanda Natividad?

03:37 Amanda's background.

04:59 What is SparkToro?

06:23 Reflection on changes in marketing.

12:27 Original content on SparkToro’s blog.

14:20 Personal branding vs. corporate branding.

18:47 Aligning marketing strategy with audience insights.

21:44 Using an email list for marketing.

26:02 Scalability of SparkToro's marketing approach.