Content, Briefly SparkToro: Amanda Natividad on doing things your own way
Mar 25, 2024
Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.
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Fitbit B2B Content
- Amanda Natividad's Fitbit B2B content marketing wasn't SEO-driven.
- It addressed customer concerns and pain points, like data privacy and how to run wellness programs.
Audience Insights
- Understanding your audience's sources of influence is crucial.
- By knowing what they read and their interests, you can tailor content and messaging effectively.
Email Marketing
- Leverage your email list; it's a powerful marketing channel.
- SparkToro's 60,000-person list, with a 40-44% open rate, proves its effectiveness.