Content, Briefly
SparkToro: Amanda Natividad on doing things your own way
Mar 25, 2024
Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.
50:04
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Quick takeaways
- SparkToro's content strategy focuses on original research and deeply personal posts to engage audiences uniquely.
- Original research conducted at SparkToro establishes credibility, provides insights for marketers, and sparks meaningful conversations around marketing strategies.
Deep dives
Building a Unique Marketing Approach at Spark Toro
At Spark Toro, the VP of marketing, Amanda Natividad, emphasizes the importance of doing things your own way. The company's content strategy focuses on original research, dining guides, deeply personal posts, and addressing topics that resonate with the audience. While not following the typical SEO-driven content path, Spark Toro's content marketing approach aims to engage audiences with insightful and unique content.
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