In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.
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Timestamps:
00:00 Intro.
03:10 Who is Amanda Natividad?
03:37 Amanda's background.
04:59 What is SparkToro?
06:23 Reflection on changes in marketing.
12:27 Original content on SparkToro’s blog.
14:20 Personal branding vs. corporate branding.
18:47 Aligning marketing strategy with audience insights.
21:44 Using an email list for marketing.
26:02 Scalability of SparkToro's marketing approach.
30:45 High-level individual contribution vs. traditional management
34:27 Balancing high-value work and 'chill work'.
37:37 SparkToro's content strategy.
41:17 Leveraging original research in content marketing.
45:01 Amanda's journey in building her personal brand.
48:38 Learn more about Amanda and SparkToro and get in touch.
49:52 Outro.
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Useful Links:
SparkToro Website: https://sparktoro.com/
Amanda’s Website: https://amandanat.com/
Amanda on LinkedIn: https://www.linkedin.com/in/amandanat
Amanda on Twitter: https://twitter.com/amandanat
Amanda on Instagram: https://www.instagram.com/amandanat
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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