Content, Briefly

In this engaging discussion, Jimmy Daly explores the evolving landscape of content distribution, especially the challenges posed by platforms like LinkedIn. He advocates for a return to marketing fundamentals, emphasizing the importance of practical content and building genuine connections. By focusing on customer needs and traditional strategies like webinars, marketers can navigate the chaos of digital marketing effectively. As 2026 approaches, his insights provide a refreshing reminder that sometimes, the basics are the most powerful tools in a marketer's arsenal.

Chloe Thompson, a freelance content strategist formerly at Reward Gateway, and Eric Doty, a marketing pro from Doc, dive into the world of personality-driven content in B2B marketing. They explore the evolving role of founders and employees as brand voices, discussing how personal branding can align with company goals. Through engaging examples, they reveal different models of thought leadership and strategies for maximizing LinkedIn engagement. The conversation highlights the exciting future of brand storytelling shaped by individual creativity.

Eric Doty, a thought leader in content marketing, joins Jimmy Daly to explore the future of content roles. They dive into the rise of content engineers and vibe coders, highlighting the push towards specialization in a rapidly evolving landscape. The duo also discusses the impact of AI on content creation and editing, alongside the shifting dynamics of SEO. Listeners will discover how brand voices are becoming crucial in content strategy and the potential restructuring of content teams in the years ahead.

Tia Fomenoff, VP of People Ops at PurposeMed, shares her journey from marketing to enhancing access to healthcare for underserved communities. She dives into the current job market's challenges, highlighting the fierce competition and the transformative role of AI in recruiting. Tia discusses how remote work broadens talent pools but also reshapes company culture and salaries. She emphasizes the need for strategic hiring, talent enablement, and fostering diversity across brands and regions, making it a must-listen for job seekers and employers alike.

Eric Doty, Content Lead at Doc, dives into the transformative power of AI in content marketing. He shares how AI tools streamline workflows, from analyzing call transcripts to creating custom dashboards. The discussion highlights the importance of building internal tools for better efficiency and collaboration. Eric emphasizes the need for marketers to adapt and develop new skills beyond writing, showcasing AI's role in enhancing creativity and research. This conversation unveils practical ways to unlock new possibilities in content strategy.

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/Brand Authority Club: https://www.brandauthority.club‍Book a discovery call here: https://calendly.com/amanda-brandauthority/30minNYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This discussion reveals how AI is reshaping the role of content marketers into builders. It emphasizes the need for marketers to adapt by mastering coding, design, and product creation. Real-world examples showcase how to craft interactive tools that enhance engagement. The dialogue delves into overcoming creative barriers and the importance of navigating a fast-evolving landscape. Marketers are encouraged to embrace new technologies and collaborate within their communities to thrive amidst uncertainty.

Adam McQueen, Senior Manager of Content and Community at Klue, shares his journey from journalism to leading innovative content strategies. He emphasizes building deep relationships with customer champions rather than broad forums. The conversation explores the importance of diversifying content channels and adapting to AI's impact on content creation and distribution. Adam offers practical insights on how businesses can navigate these changes, balancing tools and strategies to thrive in a rapidly evolving marketing landscape.

Sean Blanda, a consultant at Gate Check Studios, dives into the evolving content landscape, emphasizing the crucial need for creators to truly "own their platform." He shares insights on moving from corporate roles to consulting and discusses the importance of newsletters and personal websites over traditional social media. Blanda also explores the rise of niche publishers and the empowerment of individuals, particularly athletes, through new rights that allow them to monetize their brands. The conversation offers valuable advice for building authentic audience connections.

In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.