Content, Briefly

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/Gate Check Studios: https://gatecheckstudios.com/Try Superpath Pro free: https://www.superpath.co/Check out our podcast chatbot: https://podcast.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.

Eric Doty, the content lead at Doc, dives into the evolving landscape of content distribution and repurposing strategies. He discusses how AI is reshaping these concepts, emphasizing the distinction between delivering and transforming content. Eric shares insights on using podcasts as foundational content to power various channels and highlights the challenges of social platforms. The conversation also covers maximizing content value and navigating B2B marketing complexities, offering practical tips for marketers today.

Tom Rudnai, Founder and CEO of Demand Genius, discusses the evolution of B2B content strategy as AI transforms the landscape. He emphasizes the need to create high-quality, question-driven content that aligns with buyer journeys. Tom also talks about the importance of moving beyond vanity metrics to genuinely measure content impact on revenue. He shares insights on effective content gating and the significance of integrating sales and marketing efforts. Additionally, the conversation highlights how AI tools can enhance content audits and personalize marketing strategies.

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.RSVP here → https://lu.ma/5o3ccibi************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-deadTry Superpath Pro free for 30 days: https://pro.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-code platform, embracing AI-powered “vibe coding” to empower non-technical founders and startups to build fully functional apps without writing code. Deedi shares insights on the challenges of marketing a platform with limitless use cases, the importance of community activation, and how AI is reshaping content workflows and brief creation at Bubble. Tune in for a fascinating conversation about the future of no-code, the shifting role of content teams in tech companies, and Deedi's unique side hustle as a longtime book reviewer on Instagram. Whether you’re curious about no-code tools, AI in content, or career growth in a fast-changing industry, this episode offers practical advice and fresh perspectives.************************Useful Links:Deedi on LinkedIn: https://www.linkedin.com/in/dianeboland/Deedi on Instagram: https://www.instagram.com/deedireads/Deedi Reads: https://deedireads.com/Website: https://bubble.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Explore the shift from tactical to strategic thinking in content marketing. Discover how emerging roles like content engineers use AI to enhance productivity. The hosts discuss the importance of soft skills and effective team management for career growth. Learn about balancing creativity with data and the evolving paths within the industry. Get insights on delegating tasks efficiently and navigating the challenges of both freelancer management and employee leadership.

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi************************Useful Links:Tom on LinkedIn: https://www.linkedin.com/in/edoty/Website: https://www.demand-genius.com/Does every marketing channel *actually* suck right now?Every marketing channel sucks right now************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here.************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Joined by Kevan Lee and Shannon Deep, co-founders of Bonfire, this discussion dives into their unconventional journeys from content and marketing roles to starting a brand advisory for B2B SaaS. They stress that branding goes beyond logos, anchoring on authentic purpose for differentiation. The conversation touches on the importance of storytelling in shaping brand identity, navigating branding inflection points, and balancing emotional and logical appeals in marketing. Listeners will gain practical insights into building effective brand foundations.