Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.

Chelsea Castle, Head of Content and Brand at Close, brings her journalism expertise to the tech world. She discusses her transition from journalism to a leadership role in content strategy. The conversation dives into evolving SEO and AI's impact on content creation. Chelsea reveals Close's focus on LinkedIn for marketing and how office hours are revolutionizing customer engagement through authentic interactions. The episode offers valuable insights into merging content strategy with brand awareness for small businesses.

In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction.************************Useful Links:Website: https://www.thewritingcompany.com/Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Website: https://editorninja.comJohn on LinkedIn: https://www.linkedin.com/in/johnfdoherty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Charlie Rhomberg, an AI-native freelance writer from Boulder, excels in content marketing for finance and software. He shares his transition from corporate finance to leveraging AI tools for writing. Fascinatingly, he discusses how AI enhances brainstorming and drafting while emphasizing the importance of human intuition. The conversation dives into the challenges of training language models to capture unique brand voices. Additionally, Charlie explores AI's role in freelance management and the balance needed between AI efficiency and creative artistry in content marketing.

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process.************************Useful Links:Website: https://flyingcatmarketing.comMaeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of 'Human-Centered Marketing,' shares her insights on how to connect with audiences in the AI era. She discusses the complexities of lifecycle marketing and its interplay with audience intent. The conversation also highlights the evolution of inbound marketing in SaaS and the significant shift from traditional sales to product-led growth. Moreover, Ashley gets candid about the emotional journey of writing her book, emphasizing the importance of structure in creative processes.

In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more.This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month.************************Useful Links:Website: https://jollyseo.com/Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Dive into the future of content marketing as strategies evolve for 2025. Expect a shift back to personalization and direct audience engagement, leaving traditional social media in the dust. Discover the rise of in-house content teams and the smarter use of AI for crafting high-quality material. Plus, learn why email is reclaiming its throne as the go-to channel for building genuine audience connections. Wrap up with some motivation and appreciation for the content community!

Heike Young, Head of Content & Integrated Marketing at Microsoft, previously honed her skills at Salesforce. She dives into the nuances of content strategy and the importance of creativity in marketing. Heike shares her journey of producing engaging short-form videos on LinkedIn while battling burnout. She discusses the dynamics of content creation in large enterprises versus startups, the need for authenticity in B2B content, and how a unified strategy can foster growth in the marketing landscape.