Content, Briefly

Discover the vital role of leadership buy-in in making content impactful. Learn how to tie content initiatives to revenue and shared business goals. The hosts highlight the importance of fostering a culture where non-marketers share ideas and contribute. They discuss practical strategies like repurposing case studies and creating digestible sales assets from webinars. Observing customer interactions can lead to timely, useful content. Tune in for insights on integrating content into workflows and building internal champions for greater adoption.

Explore the vital role of podcasts in B2B content strategies. Discover how one host turned a podcast into a powerhouse for insights and content creation. Enjoy a deep dive into the unique listener connections podcasts forge, far beyond traditional media. The hosts debate the merits of founder-led shows versus professional interviewers, plus the challenge of maintaining consistency in release schedules. They also highlight the importance of aligning podcast topics with business goals and share must-follow creators for inspiration.

Rachel Bicha, a Boston-based freelance content strategist known for her innovative approach to B2B marketing, shares her insights on making content more meaningful. She discusses the power of print newsletters as effective 'pattern disrupts' in digital spaces. Rachel emphasizes the importance of people-focused narratives over product features and explains how serialized storytelling can engage audiences. Plus, she offers tips on pitching creative ideas and measuring success through small, experimental projects that ignite brand connection.

In this conversation, Eric Doty, an expert in SaaS content and growth experimentation, dives into the relevance of content strategy in the age of AI. He highlights the perils of 'random acts of content' and stresses the importance of maintaining foundational elements such as brand messaging. The discussion covers adapting strategies quickly, the evolving metrics of success, and how AI can actually foster creativity. Eric advocates for shorter planning cycles, illustrating the need for a balance between long-term vision and agile execution.

In this conversation, Lindsay Boyajian Hagan, VP of Marketing at Conductor, discusses the shift from SEO to the emerging AI Engine Optimization (AEO). She highlights how AEO is revolutionizing content strategy and why it's essential for brands to focus on visibility in AI search. Lindsay explains the importance of high-quality content and authoritative citations for better AI discovery. The role of executives in AEO, the balance between content volume and authority, and Conductor’s own marketing transformation are also key topics, making this discussion a compelling listen for marketers.

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.They dig into what today’s B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/What Really Drives B2B Buyers to Convert in 2025: Free Report DownloadEpisode 72 with Becky Lawlor on Original Research Done Right************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Tom Rudnai, founder of Demand-Genius and a content attribution expert, navigates the complex landscape of content marketing. He discusses the growing importance of connecting content to revenue as traditional sales roles evolve. Topics include the pitfalls of measuring diverse KPIs, the need for leadership buy-in, and the unique challenges of quantifying content's true value. Rudnai emphasizes a shift towards revenue as the primary goal and shares strategies for aligning content teams with sales enablement to maximize impact.

In this engaging discussion, content marketer Eric Doty and content professional Chloe Thompson tackle the evolving landscape of productivity in the AI era. They highlight how AI streamlines rote tasks but leaves marketers with more complex, cognitive challenges. The duo debates the value of research versus deliverables and the importance of time-blocking to enhance focus. They share practical tips for automating tasks and aligning tinkering with team goals, ultimately urging listeners to embrace AI as a tool for creative growth rather than mere output.

Chloe Thompson, a savvy content marketer, and Eric Doty, an expert in content strategies, dive into the modern content landscape. They debate whether traditional blogs are obsolete, highlighting the strengths and weaknesses of platforms like Substack and Beehive. The conversation touches on audience engagement, the decline of website traffic, and the evolving nature of content strategies. With insights into successful community initiatives and targeted newsletters, they offer a fresh perspective on how marketers can adapt to today's digital challenges.

In this engaging discussion, Jimmy Daly explores the evolving landscape of content distribution, especially the challenges posed by platforms like LinkedIn. He advocates for a return to marketing fundamentals, emphasizing the importance of practical content and building genuine connections. By focusing on customer needs and traditional strategies like webinars, marketers can navigate the chaos of digital marketing effectively. As 2026 approaches, his insights provide a refreshing reminder that sometimes, the basics are the most powerful tools in a marketer's arsenal.