Content, Briefly

Tia Fomenoff, VP of People Ops at PurposeMed, shares her journey from marketing to enhancing access to healthcare for underserved communities. She dives into the current job market's challenges, highlighting the fierce competition and the transformative role of AI in recruiting. Tia discusses how remote work broadens talent pools but also reshapes company culture and salaries. She emphasizes the need for strategic hiring, talent enablement, and fostering diversity across brands and regions, making it a must-listen for job seekers and employers alike.

Eric Doty, Content Lead at Doc, dives into the transformative power of AI in content marketing. He shares how AI tools streamline workflows, from analyzing call transcripts to creating custom dashboards. The discussion highlights the importance of building internal tools for better efficiency and collaboration. Eric emphasizes the need for marketers to adapt and develop new skills beyond writing, showcasing AI's role in enhancing creativity and research. This conversation unveils practical ways to unlock new possibilities in content strategy.

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/Brand Authority Club: https://www.brandauthority.club‍Book a discovery call here: https://calendly.com/amanda-brandauthority/30minNYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This discussion reveals how AI is reshaping the role of content marketers into builders. It emphasizes the need for marketers to adapt by mastering coding, design, and product creation. Real-world examples showcase how to craft interactive tools that enhance engagement. The dialogue delves into overcoming creative barriers and the importance of navigating a fast-evolving landscape. Marketers are encouraged to embrace new technologies and collaborate within their communities to thrive amidst uncertainty.

Adam McQueen, Senior Manager of Content and Community at Klue, shares his journey from journalism to leading innovative content strategies. He emphasizes building deep relationships with customer champions rather than broad forums. The conversation explores the importance of diversifying content channels and adapting to AI's impact on content creation and distribution. Adam offers practical insights on how businesses can navigate these changes, balancing tools and strategies to thrive in a rapidly evolving marketing landscape.

Sean Blanda, a consultant at Gate Check Studios, dives into the evolving content landscape, emphasizing the crucial need for creators to truly "own their platform." He shares insights on moving from corporate roles to consulting and discusses the importance of newsletters and personal websites over traditional social media. Blanda also explores the rise of niche publishers and the empowerment of individuals, particularly athletes, through new rights that allow them to monetize their brands. The conversation offers valuable advice for building authentic audience connections.

In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.

Eric Doty, the content lead at Doc, dives into the evolving landscape of content distribution and repurposing strategies. He discusses how AI is reshaping these concepts, emphasizing the distinction between delivering and transforming content. Eric shares insights on using podcasts as foundational content to power various channels and highlights the challenges of social platforms. The conversation also covers maximizing content value and navigating B2B marketing complexities, offering practical tips for marketers today.

Tom Rudnai, Founder and CEO of Demand Genius, discusses the evolution of B2B content strategy as AI transforms the landscape. He emphasizes the need to create high-quality, question-driven content that aligns with buyer journeys. Tom also talks about the importance of moving beyond vanity metrics to genuinely measure content impact on revenue. He shares insights on effective content gating and the significance of integrating sales and marketing efforts. Additionally, the conversation highlights how AI tools can enhance content audits and personalize marketing strategies.

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.RSVP here → https://lu.ma/5o3ccibi************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-deadTry Superpath Pro free for 30 days: https://pro.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.