Content, Briefly

This discussion reveals how AI is reshaping the role of content marketers into builders. It emphasizes the need for marketers to adapt by mastering coding, design, and product creation. Real-world examples showcase how to craft interactive tools that enhance engagement. The dialogue delves into overcoming creative barriers and the importance of navigating a fast-evolving landscape. Marketers are encouraged to embrace new technologies and collaborate within their communities to thrive amidst uncertainty.

Adam McQueen, Senior Manager of Content and Community at Klue, shares his journey from journalism to leading innovative content strategies. He emphasizes building deep relationships with customer champions rather than broad forums. The conversation explores the importance of diversifying content channels and adapting to AI's impact on content creation and distribution. Adam offers practical insights on how businesses can navigate these changes, balancing tools and strategies to thrive in a rapidly evolving marketing landscape.

Sean Blanda, a consultant at Gate Check Studios, dives into the evolving content landscape, emphasizing the crucial need for creators to truly "own their platform." He shares insights on moving from corporate roles to consulting and discusses the importance of newsletters and personal websites over traditional social media. Blanda also explores the rise of niche publishers and the empowerment of individuals, particularly athletes, through new rights that allow them to monetize their brands. The conversation offers valuable advice for building authentic audience connections.

In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.

Eric Doty, the content lead at Doc, dives into the evolving landscape of content distribution and repurposing strategies. He discusses how AI is reshaping these concepts, emphasizing the distinction between delivering and transforming content. Eric shares insights on using podcasts as foundational content to power various channels and highlights the challenges of social platforms. The conversation also covers maximizing content value and navigating B2B marketing complexities, offering practical tips for marketers today.

Tom Rudnai, Founder and CEO of Demand Genius, discusses the evolution of B2B content strategy as AI transforms the landscape. He emphasizes the need to create high-quality, question-driven content that aligns with buyer journeys. Tom also talks about the importance of moving beyond vanity metrics to genuinely measure content impact on revenue. He shares insights on effective content gating and the significance of integrating sales and marketing efforts. Additionally, the conversation highlights how AI tools can enhance content audits and personalize marketing strategies.

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.RSVP here → https://lu.ma/5o3ccibi************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-deadTry Superpath Pro free for 30 days: https://pro.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-code platform, embracing AI-powered “vibe coding” to empower non-technical founders and startups to build fully functional apps without writing code. Deedi shares insights on the challenges of marketing a platform with limitless use cases, the importance of community activation, and how AI is reshaping content workflows and brief creation at Bubble. Tune in for a fascinating conversation about the future of no-code, the shifting role of content teams in tech companies, and Deedi's unique side hustle as a longtime book reviewer on Instagram. Whether you’re curious about no-code tools, AI in content, or career growth in a fast-changing industry, this episode offers practical advice and fresh perspectives.************************Useful Links:Deedi on LinkedIn: https://www.linkedin.com/in/dianeboland/Deedi on Instagram: https://www.instagram.com/deedireads/Deedi Reads: https://deedireads.com/Website: https://bubble.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Explore the shift from tactical to strategic thinking in content marketing. Discover how emerging roles like content engineers use AI to enhance productivity. The hosts discuss the importance of soft skills and effective team management for career growth. Learn about balancing creativity with data and the evolving paths within the industry. Get insights on delegating tasks efficiently and navigating the challenges of both freelancer management and employee leadership.

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi************************Useful Links:Tom on LinkedIn: https://www.linkedin.com/in/edoty/Website: https://www.demand-genius.com/Does every marketing channel *actually* suck right now?Every marketing channel sucks right now************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.