Content, Briefly

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The hosts share their experiences in new roles and emphasize the importance of understanding products and customers. They revisit the core skills content marketers need, exploring how traditional skills like storytelling and organization evolve in the AI-driven landscape. A standout discussion covers AI as an eighth skill, highlighting adoption challenges and the importance of experimentation. Real-world examples illustrate how to stay effective while embracing new tools, making the case for adaptability without losing the human touch in content creation.

In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers.They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates.Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Nate Turner, co-founder and CEO of Ten Speed, shares his journey from Sprout Social to leading an organic growth agency. He delves into the evolution of organic marketing, highlighting the shift from traditional SEO to a more holistic approach. Nate discusses the rising need for diverse content types and the increasing importance of AI in enhancing operational efficiency. He also offers insights on leadership's focus on LLM visibility and actionable tips for brands aiming to thrive in the changing landscape of digital marketing.

In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission.Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha.Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it!************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Discover the vital role of leadership buy-in in making content impactful. Learn how to tie content initiatives to revenue and shared business goals. The hosts highlight the importance of fostering a culture where non-marketers share ideas and contribute. They discuss practical strategies like repurposing case studies and creating digestible sales assets from webinars. Observing customer interactions can lead to timely, useful content. Tune in for insights on integrating content into workflows and building internal champions for greater adoption.

Explore the vital role of podcasts in B2B content strategies. Discover how one host turned a podcast into a powerhouse for insights and content creation. Enjoy a deep dive into the unique listener connections podcasts forge, far beyond traditional media. The hosts debate the merits of founder-led shows versus professional interviewers, plus the challenge of maintaining consistency in release schedules. They also highlight the importance of aligning podcast topics with business goals and share must-follow creators for inspiration.

Rachel Bicha, a Boston-based freelance content strategist known for her innovative approach to B2B marketing, shares her insights on making content more meaningful. She discusses the power of print newsletters as effective 'pattern disrupts' in digital spaces. Rachel emphasizes the importance of people-focused narratives over product features and explains how serialized storytelling can engage audiences. Plus, she offers tips on pitching creative ideas and measuring success through small, experimental projects that ignite brand connection.

In this conversation, Eric Doty, an expert in SaaS content and growth experimentation, dives into the relevance of content strategy in the age of AI. He highlights the perils of 'random acts of content' and stresses the importance of maintaining foundational elements such as brand messaging. The discussion covers adapting strategies quickly, the evolving metrics of success, and how AI can actually foster creativity. Eric advocates for shorter planning cycles, illustrating the need for a balance between long-term vision and agile execution.

In this conversation, Lindsay Boyajian Hagan, VP of Marketing at Conductor, discusses the shift from SEO to the emerging AI Engine Optimization (AEO). She highlights how AEO is revolutionizing content strategy and why it's essential for brands to focus on visibility in AI search. Lindsay explains the importance of high-quality content and authoritative citations for better AI discovery. The role of executives in AEO, the balance between content volume and authority, and Conductor’s own marketing transformation are also key topics, making this discussion a compelling listen for marketers.