Content, Briefly

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi************************Useful Links:Tom on LinkedIn: https://www.linkedin.com/in/edoty/Website: https://www.demand-genius.com/Does every marketing channel *actually* suck right now?Every marketing channel sucks right now************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here.************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Joined by Kevan Lee and Shannon Deep, co-founders of Bonfire, this discussion dives into their unconventional journeys from content and marketing roles to starting a brand advisory for B2B SaaS. They stress that branding goes beyond logos, anchoring on authentic purpose for differentiation. The conversation touches on the importance of storytelling in shaping brand identity, navigating branding inflection points, and balancing emotional and logical appeals in marketing. Listeners will gain practical insights into building effective brand foundations.

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Carly Baker, Media Partnerships Lead at HubSpot, transitioned from a professional musician to a key player in the company's podcasting strategy. She delves into HubSpot's growth, emphasizing an audience-first approach and the rise of creator-driven content. Carly discusses innovative advertising strategies that benefit creators and the evolving landscape of content marketing. She highlights the importance of genuine audience engagement versus traditional metrics, and the challenges independent creators face against celebrity podcasts.

Dan Levy, founder of Storyline, specializes in strategic storytelling for B2B tech companies and has a rich background in journalism. He shares insights on transforming complex brand narratives into compelling stories that resonate with audiences. Dan discusses the importance of positioning, the evolution of corporate storytelling, and the need for collaboration across departments. He also reflects on his entrepreneurial journey, emphasizing unique messaging and the role of community engagement in business success.

Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.

Chelsea Castle, Head of Content and Brand at Close, brings her journalism expertise to the tech world. She discusses her transition from journalism to a leadership role in content strategy. The conversation dives into evolving SEO and AI's impact on content creation. Chelsea reveals Close's focus on LinkedIn for marketing and how office hours are revolutionizing customer engagement through authentic interactions. The episode offers valuable insights into merging content strategy with brand awareness for small businesses.

In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction.************************Useful Links:Website: https://www.thewritingcompany.com/Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Website: https://editorninja.comJohn on LinkedIn: https://www.linkedin.com/in/johnfdoherty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.