Content, Briefly Adam McQueen on Diversified Content and New Possibilities
Jul 7, 2025
Adam McQueen, Senior Manager of Content and Community at Klue, shares his journey from journalism to leading innovative content strategies. He emphasizes building deep relationships with customer champions rather than broad forums. The conversation explores the importance of diversifying content channels and adapting to AI's impact on content creation and distribution. Adam offers practical insights on how businesses can navigate these changes, balancing tools and strategies to thrive in a rapidly evolving marketing landscape.
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Community Strategy Evolution
- Clue's community strategy evolved from broad virtual events to deep relationships with customer champions.
- They focus on smaller, targeted groups to inform product roadmap and foster genuine advocacy.
Diversify Content Channels
- Diversify content channels combining SEO, newsletters, podcasts, and video to avoid over-reliance on one channel.
- This diversification helps maintain resilience amid changes like algorithm shifts and emerging AI.
AI Traffic Growth Insight
- Traffic from AI-driven sources like LLMs is growing rapidly and shows conversion patterns similar to traditional SEO.
- Understanding this new traffic source helps marketers interpret changing search behavior accurately.