Adam McQueen

Join Adam McQueen and Grayson Ottenbreit from Klue as they break down the art of getting executive buy-in for daring marketing ideas. With backgrounds in sports journalism and agency creative direction, they've transformed B2B content into engaging experiences. They discuss the hilariously innovative 'Klueless' mini-film, the necessity of a risk-taking culture in marketing, and how humor can enhance brand messaging. Plus, they dive into their 'Coffee & Compete' initiative, showcasing how storytelling and systematic creativity fuel bold strategies.

Adam McQueen, Director of Product Marketing at Klue and creator of the Compete Network, dives into the innovative world of engaging B2B content. He reveals how Klue transformed its marketing strategy by building a media arm that collaborates with creators for dynamic storytelling. Adam emphasizes the importance of balancing entertainment with product messaging, and shares strategies for proving the ROI of creative projects. Plus, learn about their multi-channel distribution techniques and how a small team can scale effectively.

Adam McQueen, Senior Manager of Content and Community at Klue, shares his journey from journalism to leading innovative content strategies. He emphasizes building deep relationships with customer champions rather than broad forums. The conversation explores the importance of diversifying content channels and adapting to AI's impact on content creation and distribution. Adam offers practical insights on how businesses can navigate these changes, balancing tools and strategies to thrive in a rapidly evolving marketing landscape.