Reed Between the Lines How to Get Executive Buy-In for Bold Marketing Ideas (with Adam McQueen & Grayson Ottenbreit, Klue)
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Aug 20, 2025 Join Adam McQueen and Grayson Ottenbreit from Klue as they break down the art of getting executive buy-in for daring marketing ideas. With backgrounds in sports journalism and agency creative direction, they've transformed B2B content into engaging experiences. They discuss the hilariously innovative 'Klueless' mini-film, the necessity of a risk-taking culture in marketing, and how humor can enhance brand messaging. Plus, they dive into their 'Coffee & Compete' initiative, showcasing how storytelling and systematic creativity fuel bold strategies.
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Surprise Guest Pitch That Worked
- Devin surprised Adam and Grayson by DMing their CEO and flying them to Vegas for the episode.
- Jason immediately greenlit the surprise and said "I'm in. Let's go."
Top-Down Permission For Creativity
- Klue's creative freedom is explicitly a top-down cultural decision led by executives.
- Weekly all-hands where half-baked ideas get shared reinforces that culture and normalizes risk.
From Bad Blogs To A Superpower
- Adam started at Klue with little marketing experience and wrote terrible SEO blogs at first.
- His boss Katie steered him toward interviewing customers, which became his creative superpower.