Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/

In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. We're diving into betting on yourself, content creation,  the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.Jump into the conversation:(02:46) Building Digital Reputations(25:54) Transitioning to Entrepreneurship(34:32) Balancing Side Hustles and Full-Time Jobs(42:51) The Creative ProcessMore from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

Entrepreneur Erica Schneider shares her journey from corporate roles to successful entrepreneurship, emphasizing authenticity and rejecting toxic hustle culture. She talks about financial challenges, building a supportive community, creating online courses, and balancing work with raising twin toddlers. Key takeaways include starting with a side hustle, focusing on recurring revenue streams, and genuine content creation. The podcast explores parenting challenges, humor, and insights on entrepreneurship and marketing advice.

Meet Kyle Lacy, CMO of Jellyfish, balancing work-life, talks about creating swag that surprises, delights, and sells. He shares insights on managing work-life guilt, shutting off on weekends, and communicating with kids about work life. A goldmine for ambitious individuals seeking balance.

Mark Huber, VP of Marketing at UserEvidence, shares insights on decoupling self-worth from work, work-life balance, and career growth. Topics include honesty in marketing teams, seeking joy in roles, and balancing passion with executive responsibilities.

Legendary creative leader Melissa Rosenthal shares insights on maximizing creativity in content creation, assembling diverse teams, embracing speed and experimentation, and leveraging emotional resonance. Highlights include Buzzfeed's impact on the content game, the importance of authenticity in marketing efforts, and crafting scroll-stopping ads at ClickUp. The conversation also touches on the challenges of maintaining creative freedom, agile video production strategies, and the value of unconventional creativity in sparking innovation.

RajNATION, a multifaceted entrepreneur, discusses the power of authenticity and creativity in storytelling. He shares insights on finding your niche, releasing a successful album, and giving messaging advice. Learn how to live into your passions, combine and monetize your interests, and maintain creativity when betting on yourself.

Jen Allen Knuth, B2B sales expert, shares tips on creating polarizing content, building confidence in sales, and transitioning to entrepreneurship. Topics include demand creation, resonant content creation, lessons from big deals, solopreneur success, and side hustle advice.

Prolific writer and marketer Eddie Shleyner shares insights on addressing plagiarism, crafting compelling narratives, and balancing personal growth. He discusses his unique writing style, techniques for better writing, and his leap from G2 to Very Good Copy. Learn how to protect your work, create raving fans, and grow your business without creative burnout.

Doug Landis, Growth Partner at Emergence Capital, shares his insights on the fine line between monetary motivation and impactful success, the power of positivity in work and life, and tips for driving accountability in marketing and sales relationships. The podcast delves into personal growth, navigating emotions in sales, building genuine connections, and shifting marketing focus towards quality over quantity.