Reed Between the Lines

Jess Cook, Head of Marketing at Vector, brings a wealth of experience in B2C and B2B marketing. She shares how creative risks and storytelling can elevate brand engagement. Jess discusses her journey from content lead to a marketing executive, emphasizing the importance of cross-collaboration and gaining leadership support. She also highlights innovative marketing strategies, like playful campaigns featuring animated ghosts, to connect with audiences. Tune in for insights on blending creativity with effective business strategies!

Join Adam McQueen and Grayson Ottenbreit from Klue as they break down the art of getting executive buy-in for daring marketing ideas. With backgrounds in sports journalism and agency creative direction, they've transformed B2B content into engaging experiences. They discuss the hilariously innovative 'Klueless' mini-film, the necessity of a risk-taking culture in marketing, and how humor can enhance brand messaging. Plus, they dive into their 'Coffee & Compete' initiative, showcasing how storytelling and systematic creativity fuel bold strategies.

I’m launching another season of Reed Between the Lines by hitting the road to find out what it really means to bet on yourself. After spending years leading content at Gong and Clari, and growing my side hustle into a six-figure business, I realized the best moments in my career all had one thing in common: They felt risky as hell, but I went all-in anyway. Season 3 starts in Las Vegas, because this one’s about taking creative risks and making bold bets.I’m not here for surface-level advice. I want the real stuff. The stories people usually don’t talk about. The moments they almost didn’t go for it. What worked, what didn’t, and why they’d do it again. Each episode brings you unfiltered conversations with people who took a chance on themselves, broke the rules, and built something meaningful.If you’re the kind of person who’s building something of your own and willing to take a few risks to get where you want to go, I made this show for you.⬛ Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Devin on LinkedIn: https://www.linkedin.com/in/devinreed/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/🟩 TikTok: https://www.tiktok.com/@the_reeder

Nick Cegelski, co-founder of the successful sales podcast 30 Minutes to President's Club, shares his journey in turning a single podcast into a multi-million dollar content engine. He discusses the importance of focusing on one channel for long-term success and creating highly actionable content that resonates with audiences. Nick reveals strategies for leveraging personal networks, the challenges of writing a bestselling book, and how integrated content formats can boost engagement. This conversation is a goldmine for marketers and content creators.

Brendan Hufford, founder of Growth Sprints, specializes in helping SaaS companies thrive through effective content marketing. In the discussion, he reveals why most B2B marketing falters, emphasizing the need to shift away from 'checkbox marketing.' Brendan shares his strategies for creating original content that resonates and offers compelling marketing techniques that drive growth. He delves into the importance of naming marketing problems clearly, crafting cohesive content strategies, and designing enticing marketing offers that engage potential customers.

Join Tas Bober, founder of Scroll Labs, as she revolutionizes B2B marketing with her unique focus on consumption over conversions. Discover her innovative framework for landing pages that genuinely engage audiences. Tas shares insights on finding your niche, balancing humor and professionalism, and growing your LinkedIn presence through strategic comments. With her candid anecdotes, she highlights the power of authenticity in building personal brands even in saturated markets. Get ready for actionable tips to elevate your marketing game!

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/

In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. We're diving into betting on yourself, content creation,  the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.Jump into the conversation:(02:46) Building Digital Reputations(25:54) Transitioning to Entrepreneurship(34:32) Balancing Side Hustles and Full-Time Jobs(42:51) The Creative ProcessMore from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

Entrepreneur Erica Schneider shares her journey from corporate roles to successful entrepreneurship, emphasizing authenticity and rejecting toxic hustle culture. She talks about financial challenges, building a supportive community, creating online courses, and balancing work with raising twin toddlers. Key takeaways include starting with a side hustle, focusing on recurring revenue streams, and genuine content creation. The podcast explores parenting challenges, humor, and insights on entrepreneurship and marketing advice.

Meet Kyle Lacy, CMO of Jellyfish, balancing work-life, talks about creating swag that surprises, delights, and sells. He shares insights on managing work-life guilt, shutting off on weekends, and communicating with kids about work life. A goldmine for ambitious individuals seeking balance.