

What Elite B2B Marketers Do Differently to Win (with Tas Bober)
Jan 29, 2025
Join Tas Bober, founder of Scroll Labs, as she revolutionizes B2B marketing with her unique focus on consumption over conversions. Discover her innovative framework for landing pages that genuinely engage audiences. Tas shares insights on finding your niche, balancing humor and professionalism, and growing your LinkedIn presence through strategic comments. With her candid anecdotes, she highlights the power of authenticity in building personal brands even in saturated markets. Get ready for actionable tips to elevate your marketing game!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
From Corporate Burnout to Freelance Freedom: A Journey of Self-Discovery
02:13 • 2min
Navigating Niche: Transforming B2B Marketing Strategies
04:40 • 17min
Embracing Authenticity in B2B Marketing
21:36 • 16min
Navigating Challenges in Influencer Marketing Partnerships
37:21 • 3min
The Dilemma of Non-Disparagement Clauses
40:20 • 4min
Navigating Conflict in Marketing
44:34 • 6min
Evolving Marketing Strategies and Community Engagement
50:48 • 2min