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Reed Between the Lines
What Elite B2B Marketers Do Differently to Win (with Tas Bober)
Jan 29, 2025
Join Tas Bober, founder of Scroll Labs, as she revolutionizes B2B marketing with her unique focus on consumption over conversions. Discover her innovative framework for landing pages that genuinely engage audiences. Tas shares insights on finding your niche, balancing humor and professionalism, and growing your LinkedIn presence through strategic comments. With her candid anecdotes, she highlights the power of authenticity in building personal brands even in saturated markets. Get ready for actionable tips to elevate your marketing game!
53:20
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Quick takeaways
- Tas Bober emphasizes the importance of a consumption-based approach to landing pages, shifting focus from immediate conversions to valuable content.
- Maintaining authenticity in marketing communications, especially on platforms like LinkedIn, helps build genuine connections and a supportive audience.
Deep dives
The Journey to Self-Employment
The episode features the story of Tass Bober, who transitioned from an in-house marketing role to becoming a fractional CMO. After feeling burnt out from her marketing job and realizing the lack of fulfillment in her previous career, she decided to start a parenting podcast. Although she faced challenges related to audience building and marketing, a conversation with a connection prompted her to explore consulting work, which eventually led her to embrace her marketing passion. This leap of faith into self-employment opened new opportunities for her, and she never looked back, ultimately leading to the establishment of her own company, Scroll Labs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode