Reed Between the Lines cover image

What Elite B2B Marketers Do Differently to Win (with Tas Bober)

Reed Between the Lines

CHAPTER

Navigating Challenges in Influencer Marketing Partnerships

This chapter explores the journey of navigating an influencer marketing deal, emphasizing the differences between casual collaborations and formal partnerships. It highlights the initial excitement turned frustration due to strict requirements, ultimately leading to a positive resolution with compensation for efforts rendered.

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