5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.

Press play to discover:

• 5 ways to differentiate your marketing to stand out from competitors
• A 4-step framework for crafting social content that grabs attention
• The secret to using humor and personality in B2B content
• Why cultural relevance is a must-have for modern marketing
• How to balance corporate messaging with an authentic personal voice

If you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/

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