Reed Between the Lines Why Playing It Safe Makes You Invisible (Jess Cook, Vector)
Sep 3, 2025
Jess Cook, Head of Marketing at Vector, brings a wealth of experience in B2C and B2B marketing. She shares how creative risks and storytelling can elevate brand engagement. Jess discusses her journey from content lead to a marketing executive, emphasizing the importance of cross-collaboration and gaining leadership support. She also highlights innovative marketing strategies, like playful campaigns featuring animated ghosts, to connect with audiences. Tune in for insights on blending creativity with effective business strategies!
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Frustration Fueled A Strategic Leap
- Jess left head of content because execs undervalued content and she wanted to call the shots.
- She became Head of Marketing to align storytelling with cross-functional influence and lift creative frustration.
Let Executives See The Consequences
- Let executives fail a little if they ignore your ready-to-run work after you make it extremely easy for them.
- Do your due diligence and then accept that missed impact is on them, not you.
Storytelling Is The Scarce Skill
- Demand gen skills are hireable but storytelling is the core, hard-to-replace skill for marketing leaders.
- Jess prioritized brand and narrative as the leadership advantage she uniquely offered.