Jess Cook
Head of Marketing at Vector, a contact-based marketing platform. She has experience building content strategies at B2B brands.
Best podcasts with Jess Cook
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18 snips
Jul 21, 2025 • 58min
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
Jess Cook, Head of Marketing at Vector, brings her experience in building innovative content strategies to the forefront. She shares the journey of transitioning from Head of Content to leading a marketing team, emphasizing the need for strategic hiring and budgeting. Jess reveals how to create a bold brand personality in B2B marketing and the storytelling techniques she used to pitch her first budget. Listeners will gain insights into crafting effective content strategies and leveraging AI for early wins.
Sep 3, 2025 • 51min
Why Playing It Safe Makes You Invisible (Jess Cook, Vector)
Jess Cook, Head of Marketing at Vector, brings a wealth of experience in B2C and B2B marketing. She shares how creative risks and storytelling can elevate brand engagement. Jess discusses her journey from content lead to a marketing executive, emphasizing the importance of cross-collaboration and gaining leadership support. She also highlights innovative marketing strategies, like playful campaigns featuring animated ghosts, to connect with audiences. Tune in for insights on blending creativity with effective business strategies!
