Jess Cook

Jess Cook, Head of Marketing at Vector, brings her experience in building innovative content strategies to the forefront. She shares the journey of transitioning from Head of Content to leading a marketing team, emphasizing the need for strategic hiring and budgeting. Jess reveals how to create a bold brand personality in B2B marketing and the storytelling techniques she used to pitch her first budget. Listeners will gain insights into crafting effective content strategies and leveraging AI for early wins.