Jess Cook
VP of Marketing at Vector with a background in content, brand, and creative direction; known for running influencer pilots, hosting Vector's podcast, and building distinctive brand work (including a mascot) at early-stage B2B startups.
Top 3 podcasts with Jess Cook
Ranked by the Snipd community
18 snips
Jul 21, 2025 • 58min
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
Jess Cook, Head of Marketing at Vector, brings her experience in building innovative content strategies to the forefront. She shares the journey of transitioning from Head of Content to leading a marketing team, emphasizing the need for strategic hiring and budgeting. Jess reveals how to create a bold brand personality in B2B marketing and the storytelling techniques she used to pitch her first budget. Listeners will gain insights into crafting effective content strategies and leveraging AI for early wins.
Jan 15, 2026 • 1h 4min
Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)
Jess Cook, VP of Marketing at Vector with a rich background in content and brand direction, discusses innovative B2B marketing strategies. She unveils the success of their influencer pilot, generating 45 demos and a $1.1M pipeline. Jess dives into creating a uniquely engaging podcast format focused on decisive company moments and the effectiveness of a brand mascot—a ghost! Her insights on scaling influencer partnerships and optimizing LinkedIn strategy offer actionable takeaways for marketers looking to drive demand creatively.
Sep 3, 2025 • 51min
Why Playing It Safe Makes You Invisible (Jess Cook, Vector)
Jess Cook, Head of Marketing at Vector, brings a wealth of experience in B2C and B2B marketing. She shares how creative risks and storytelling can elevate brand engagement. Jess discusses her journey from content lead to a marketing executive, emphasizing the importance of cross-collaboration and gaining leadership support. She also highlights innovative marketing strategies, like playful campaigns featuring animated ghosts, to connect with audiences. Tune in for insights on blending creativity with effective business strategies!
