Intro

This chapter highlights the significance of creative risk-taking in the B2B marketing arena, emphasizing lessons learned from B2C strategies. The speaker shares personal experiences transitioning roles and discusses challenges in securing executive support for innovative marketing ideas.

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Episode notes

The standard playbook wasn’t enough for Jess Cook, so she wrote her own.

In this episode of Reed Between the Lines, I sit down with Jess, Head of Marketing at Vector, who leaped from leading content to running the entire marketing org. Her career move wasn’t about climbing the ladder. It was about finding creative freedom and proving that brand and storytelling deserve a seat at the table.

From her early days of writing jokes on McDonald’s Happy Meal boxes to bold campaigns at Vector, Jess shares what she’s learned about standing out, taking risks, and building marketing that connects with people.

Press play to discover:

How Jess turned frustration into fuel for becoming Head of Marketing
Why B2B marketers should borrow more from B2C playbooks
The creative thinking behind Funnel Vision, Vector’s eye-catching launch
What to do when leadership doesn’t understand or value the brand
The simple method Jess uses to get buy-in on big, bold ideas

If you’re a marketer looking for inspiration to push your career and creativity further, you’ll want to hear this episode.

⬛ Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/

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