Most marketers play it safe. These two don’t.
In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration.
From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.
Press play to discover:
- How Klue built a culture that rewards creative risk-taking
- What it really takes to get executive buy-in on non-traditional ideas
- The story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)
- Why marketers need a system to fuel creativity, not just ideas
- The creative process behind Coffee & Compete, and how to use video to build an audience and a pipeline
If you're trying to do brand marketing that doesn’t get ignored, this one’s for you.
⬛ Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/
⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/
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(00:00) Welcome to the Show
(01:47) Pitching a Bold Idea Directly to the CEO
(07:05) Earning Creative Freedom Without a Marketing Resume
(11:15) How a Ridiculous Skit Landed Grayson the Job
(14:54) Why Reposting Content Actually Works
(19:18) Behind the Making of Klueless
(25:20) From Script to Screen: Klueless Creative Process
(30:49) Premiering a B2B Skit to Live Customers
(36:03) Why Using Employees Makes Content More Relatable
(42:40) Scaling Video with a Tight Process
(49:57) Klue’s Newsletter Strategy for Audience Growth
(55:44) How Klue’s Team Scales Weekly Video Content
(01:00:24) Posting by Persona to Boost LinkedIn Reach
(01:04:55) Unreleased Projects + Bold Ideas They're Cooking
(01:09:25) How to Pitch Bold Ideas Internally
