Content, Briefly Sean Blanda on what it means to "Own Your Platform" in 2025
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Jun 30, 2025 Sean Blanda, a consultant at Gate Check Studios, dives into the evolving content landscape, emphasizing the crucial need for creators to truly "own their platform." He shares insights on moving from corporate roles to consulting and discusses the importance of newsletters and personal websites over traditional social media. Blanda also explores the rise of niche publishers and the empowerment of individuals, particularly athletes, through new rights that allow them to monetize their brands. The conversation offers valuable advice for building authentic audience connections.
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Sean's Career Shift to Consulting
- Sean Blanda left Crossbeam after five intense years to explore new opportunities amid AI-driven industry changes.
- He started GateCheck Studios to consult and help companies navigate evolving content marketing challenges.
Decline of the Open Web
- The internet's decentralization enabled early open web growth, but platforms now control content distribution.
- Dependency on platforms reduces autonomy and stability for companies and creators alike.
Own Your Platform
- Invest in owning your platform, like newsletters, communities, or websites, to directly reach your audience.
- Avoid relying solely on social platforms whose algorithms limit your content’s reach.