
Sean Blanda on what it means to "Own Your Platform" in 2025
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The Empowerment of Athletes in the Digital Age
This chapter delves into the transformative impact of Name, Image, and Likeness (NIL) rights on college athletics, allowing athletes to monetize their personal brands. It highlights the shift in power dynamics within the sports landscape, drawing parallels to broader internet trends that favor individual empowerment and risk-taking.
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