Content, Briefly You Are Not a Content Marketer
9 snips
Jul 14, 2025 This discussion reveals how AI is reshaping the role of content marketers into builders. It emphasizes the need for marketers to adapt by mastering coding, design, and product creation. Real-world examples showcase how to craft interactive tools that enhance engagement. The dialogue delves into overcoming creative barriers and the importance of navigating a fast-evolving landscape. Marketers are encouraged to embrace new technologies and collaborate within their communities to thrive amidst uncertainty.
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Content Marketers Become Builders
- The role of content marketers is evolving into builders who use AI and no-code tools to create scalable assets.
- This new skill set includes coding, design, and prototyping beyond traditional writing tasks.
Role Blurring Creates Company Chaos
- The blurring of roles between marketers, developers, and designers creates organizational chaos.
- Companies will need to develop guidelines and safe experimentation spaces for marketers to build independently.
Podcast Chatbot Success Story
- Jimmy built a podcast chatbot in two hours that answers questions using all podcast transcripts.
- This tool exemplifies how marketers can create new interactive assets to boost efficiency and audience engagement.