Content, Briefly Josh Spilker on the 10x Content Engineer
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Jun 23, 2025 In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.
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AirOps Transforms Content Workflows
- AirOps optimizes content processes, not just text generation, enabling scalable workflows like internal linking and content refreshes.
- It integrates deeply with CMSs and knowledge bases, making content operations highly customizable and efficient.
Scalable AI Content Execution
- AirOps enables running the same content workflow at scale, managing multiple URLs simultaneously.
- This scalability distinguishes it from traditional one-by-one AI content tools like ChatGPT or Claude.
New SEO Demands and Techniques
- Content SEO fundamentals still apply but need adjustments like emphasizing content freshness, data-backed claims, and brand mentions.
- Structuring content for snippet extractability with question-and-answer formats gains importance in AI-driven search environments.