Josh Spilker

In this discussion, Josh Spilker, the Content and SEO lead at AirOps, shares his insights on the transformative power of AI in content workflows. He reveals how AirOps enhances scalability through customizable content processes like internal linking and refreshes. The role of the content engineer emerges as a key player in optimizing these AI systems. Josh emphasizes the significance of SEO research, brand alignment, and how AI-driven content repurposing is reshaping marketing strategies. It's a practical look at the future of content management and SEO.

In this engaging discussion, Josh Spilker, Content Marketing & SEO Lead at AirOps, sheds light on the emerging role of the content engineer. He argues that content engineering goes beyond mere text generation and encompasses building efficient workflows using AI. The duo debates the optimal title for this role, exploring the importance of hybrid AI workflows that balance automation with human oversight. Josh also introduces the idea of the 'context librarian' and shares strategies for refreshing content and optimizing outreach, emphasizing personalization in link-building efforts.

Josh Spilker, seasoned marketer and content person at ClickUp, Friday, and several other venture-back startups, talks about the impact of AI in SEO and content marketing, streamlining content processes with OpenAI tools, scaling website traffic, middle-of-funnel optimization, working with writers, achieving quality and quantity at scale, and Google's stance on duplicate content.