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How the Fxck SEO Podcast
Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
Dec 13, 2023
Josh Spilker, seasoned marketer and content person at ClickUp, Friday, and several other venture-back startups, talks about the impact of AI in SEO and content marketing, streamlining content processes with OpenAI tools, scaling website traffic, middle-of-funnel optimization, working with writers, achieving quality and quantity at scale, and Google's stance on duplicate content.
31:18
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Quick takeaways
- Middle-funnel optimization is crucial for driving growth in website traffic.
- Consistently publishing content with velocity can lead to improved search rankings and SEO results.
Deep dives
Using AI for Streamlining Processes
In this episode, the guest speaker, Josh Spilker, discusses how he utilizes AI to streamline processes in his role as the head of marketing at Tetra. He shares insights on AI and SEO, emphasizing the potential changes that AI can bring to the search side of things. Josh also talks about the distinction between using AI for finding answers through chat GPT versus using it for content production. He believes that AI will provide more variety and opportunities beyond Google's dominance in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode